Rose Inc - Review

Rose Inc – Review

Rose inc is a new “clean beauty” brand created by supermodel Rosie Huntington – Whitely. We have just had it launch over here in the UK and it is available exclusively to buy at Space NK.

Rosie herself has spent a lot of time in makeup chairs during her carer as a model and wanted to take her beauty knowledge which she has no doubt learnt lot of along the way and put it into a beauty brand which is effortless, effective and uses little time. Each product has been designed to give good skincare benefits with nourishing ingredients that have been created with clean ingredients and give clinically proven results.

This brand had me at the packaging to start with. Stunning and aesthetically pleasing neutral and simplistic packaging that looks and feels luxurious.

I was without a doubt going to try some products so I picked up the blush and concealer to try and got a free mini brow wand. So let’s review the products.

Lip and Cheek colour

Available in 6 shades which are all versatile to wear on the lips and the cheeks. I chose shade Ophelia A deep pink. The product is refillable making this ultra sustainable and contains hydrating skincare ingredients such a squalane and vitamin E making it a nourishing makeup/ skincare hybrid.

The product is creamy and melts on to the cheeks with the natural heat of your skin. I found it super easy to apply both with my fingers by dabbing it on and also with a brush to blend it out. The product is quite pigmented so a little is needed and it was as comfortable to wear on the lips as it was on the cheeks.

RRP £23.00 refills £14.00


Available in 20 shades with a diverse mix of light to dark skin tones. The concealer formula is thick and gives a full coverage. Its described as light weight but I beg to differ ,it's definitely thicker than this, though it is very long wearing and long lasting and does conceal well.

The formula contains colour corrective botanicals to give an even appearance to the skin tone neutralising redness and darkness.

The applicator is a large doe foot which I found dispersed way too much product I could blend it out enough to cover my full face so you could use this as a foundation to.

For just the eye area I found dispersing the product onto the back of the hand and then applying by dabbing on with the finger was much better and meant you have more control over how much product is needed.

Overall a good concealer and it definitely is fit for purpose. Although it is quite thick it didn’t gather in my creases and it looked natural and not cakey which I like.

RRP £23.00

Eyebrow Gel

I am rubbish with brows and literally only use these easy to use brow wands to groom my brows into place. So for me this is a perfect product. Also this mini version is the perfect size to take in my handbag for on the go touch ups.

I have the clear colour but its also available in 4 tinted shades to. I will definitely be trying one of these soon.

RRP £19.50 full size

So far impressed with this brand and also fin the products to be of excellent value. Will be back to try more.

Available now at Space NK


Nicola XXX


Nicola Londors

February 9, 2022

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