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*this blog contains affiliated links and discount codes
If you searched "Aveda discount code" then yes, you are in the right place. Aveda Damage Remedy Restructuring Shampoo is one of those products that earns its reputation and my code LFTFNICOLAL gets you 20% off at Lookfantastic. Use it before you order, it makes a real difference to the price. I have been using this shampoo for a year now and I want to give you the full picture before you buy, so here is everything I know about how it actually performs on damaged hair.
What Is Aveda Damage Remedy Restructuring Shampoo?
This is Aveda's daily repair shampoo from the Damage Remedy range. It is designed for stressed, dry, or chemically treated hair that needs rebuilding rather than just cleaning. The formula is 98% naturally derived, vegan, and certified cruelty free. The main active is quinoa protein, which is not just a trendy grain, it is actual repair technology that penetrates the hair shaft. Combined with organic castor oil, jojoba oil, and babassu oil, it nourishes while it cleanses, which is not always a given with repair shampoos.
Aveda describes the scent as their Pure-Fume aroma, which means certified organic bergamot, ylang ylang, lavender, and ginger. It smells like a spa treatment, not a perfume counter. If you are sensitive to fragrance this might not be for you, but if you want washing your hair to feel like a ritual rather than a chore, this is the range for you.
Before you buy, remember you can save with my Lookfantastic discount code and if you are ordering from Sephora UK there is a separate Sephora UK code worth grabbing first.
My Honest Review After a Year of Using It
Let me start with what happened to my hair, because that is the only part of this review that is genuinely useful. I had a bad bleach experience two years ago that left my hair straw like at the ends, prone to snapping when I brushed it wet, and generally just not in a good state. I had tried a few things with limited success before I picked up the Aveda Damage Remedy shampoo on a recommendation from a colourist.
First wash with this shampoo was a revelation. It is not a stripping clean, it is a gentle cleanse that leaves hair feeling actually soft rather than just rinsed. My hair detangled without that horrible squeaky clean feeling that means your cuticle has been stripped. After a month of using it 2 to 3 times a week, my ends had visibly less breakage and my overall hair felt thicker. Not thicker as in heavier, thicker as in more resilient. The shine came back and my colour lasted longer between appointments.
I use roughly a 10p sized amount each wash, so a 250ml bottle lasts me 2 to 3 months. The lather is rich and the scent lingers in the best way, not in an overpowering way. There are no silicones in the formula, which means it does not just coat the hair, it actually works with the structure. Fine hair will not be weighed down by this. If you use heavy styling products you might need a clarifying wash occasionally on top.
Pros:
Cons:
How Does It Compare? Aveda vs the Alternatives
I know this question comes up a lot, so here is my honest comparison with the main alternatives people ask me about.
Aveda Damage Remedy Restructuring Shampoo | Repair focused daily shampoo
98% naturally derived. Quinoa protein, castor oil, jojoba. Vegan, cruelty free. Gentle daily cleanse with real repair results. Best for colour treated, heat damaged, and brittle hair.
Olaplex No.4 Bond Maintenance Shampoo | Bond building shampoo
Repairs disulfide bonds in the hair structure. More targeted for extreme damage. Does not have the natural ingredients or the spa like sensory experience of Aveda. Tends to be harsher on the scalp. Better for chemically damaged hair that needs structural repair rather than surface repair.
L'Oreal Elvive Dream Lengths | Budget repair option
Good for maintenance if your hair is not badly damaged. Does not have the same repair technology as Aveda. Fine for keeping hair in decent condition but will not reverse existing damage to the same degree. Significantly cheaper but the ingredient quality and results reflect that.
Living Proof Perfect Hair Day | Scientific hair care
Uses a proprietary protein blend rather than quinoa. Strong results on thinning hair. Less natural ingredient focus than Aveda. Good for general hair health maintenance. If you want a more clinical approach, this is worth comparing directly.
Aveda wins for the combination of natural ingredients, the sensory experience, and genuine repair on colour treated and heat damaged hair. If you want a complete routine, their Damage Remedy Conditioner pairs well with this shampoo. And if skincare is next on your list, my Elemis Superfood Multi Mist review is worth a read, and if you want the saving upfront my Elemis discount code gets you 15% off, plus my Charlotte Tilbury page gets you 15% off sitewide if you fancy treating yourself.
Save 20% on Aveda Damage Remedy Restructuring Shampoo with code LFTFNICOLAL at Lookfantastic
Is It Worth It?
It is not a cheap shampoo but it is genuinely worth it for damaged hair. One 250ml bottle lasting 2 to 3 months means the cost per wash works out much better than it looks on paper. For comparison, buying three drugstore bottles that do not actually repair your hair costs more in the long run and delivers worse results. Aveda salons use this range professionally, which tells you something about the quality.
If your hair has been through colour, bleach, heat, hard water, or just a long winter, this is the shampoo that will start rebuilding it. If your hair is already in decent condition and you just need a gentle daily wash, there are cheaper options that will do the job. But if your hair is damaged, this is worth every penny with the 20% off applied.
Who Is It Best For?
How to Use It for Best Results
Easy routine:
For best results, use the Aveda Damage Remedy Intensive Restructuring Treatment once a week in addition to this shampoo. The combination accelerated my recovery from bleach damage noticeably faster than the shampoo alone.
Where to Buy Aveda in the UK
Lookfantastic is my first choice because my Aveda discount code LFTFNICOLAL works there for 20% off across the whole site, not just this shampoo. You can also find Aveda at Sephora UK, and if you are ordering from there make sure to check my Sephora UK page first before you check out.
FAQs: Your Aveda Hair Questions Answered
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Tap each active to discover its role in restructuring damaged hair – and my real life results.
These plant-powered actives deliver gentle cleansing and real repair – my damaged hair felt stronger and healthier after consistent use.
Final Hair Flip: Repair and Save
Aveda Damage Remedy Restructuring Shampoo is the best daily repair shampoo I have used for colour treated and heat damaged hair. The combination of natural ingredients, genuinely effective repair technology, and the spa like experience makes it worth the price, especially with 20% off using my Aveda code LFTFNICOLAL at Lookfantastic. If your hair has been through the wringer and needs actual repair rather than just smoothing, this is your sign.
Looking for another beauty essential? try SkinCeuticals C E Ferulic Vitamin C Serum or the YSL Rouge Pur Couture Slim lipstick.

Lather, rinse, repeat, and tag me in your #HairRescue on Instagram.
Kisses, Nicola xxx
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